HX SOCIAL MEDIA CAMPAIGN

In October 2024, I had the privilege of joining HX's first Antarctica expedition of the season to produce a social media campaign.

The main goal of the campaign was to make HX Expeditions stand out online, reach more people and increase their bookings by producing stunning content assets of this truly unique expedition.

To ensure the highest performance across social media and WEB we strategically packaged the content into 3 short episodes and a set of stunning images.

EPISODE 2